Consultant awarded by Google in 2023
Google Ads and Meta Ads campaigns managed all the way to signed clients.
I'm Ali Sebai, a freelance paid acquisition consultant for lead generation businesses and e-commerce brands. I manage your account myself, from audit to scaling, with your business goals as the only benchmark.
Free audit. Reply within one business day.
Brands I have worked with
My approach
I don't just run campaigns. I manage your acquisition.
Your ad budget should turn into sales meetings or profitable sales. Every account setting starts from that goal, and every report shows where you stand.
Two areas of expertise
Lead gen or e-commerce: different goals, the same standards.
More qualified leads, a lower cost per lead.
For real estate, SaaS, finance and services. Your campaigns learn to recognise the contacts who sign, not the ones who just fill in a form.
- Geo-targeted Search and landing pages per intent
- CRM data sent back to Google and Meta
- Budget driven by your sales pipeline
More profitable sales, ROAS under control.
For brands that sell online. Shopping, Performance Max and Meta managed on margin, with flawless product feeds.
- Optimised Merchant Center feeds
- Performance Max segmented by category
- Daily tracking of cost of sales
What I fix
Do any of these sound familiar?
Your leads don't sign.
The cost per lead looks fine, but your sales team can't close. Campaigns optimise for form volume, not contact quality.
Your ROAS drops as budget grows.
The more you invest, the less each euro returns. Performance Max spends, and nobody really knows where.
You don't know what works.
Conversions counted twice, sales not tracked, blurry attribution. Decisions are made on wrong numbers.
Your agency talks clicks, not business.
A junior contact who changes every six months, reports full of impressions, and nobody to talk margin or pipeline.
How I work
Your channels plugged into your real business goals.
Most accounts optimise what the platform sees: clicks and form fills. I feed it what matters to you: lead quality, sale margin, progress through your pipeline.
Your channels
- Google Ads
Meta Ads
Microsoft Ads
- Reliable tracking with GA4 and Tag Manager
- CRM data and product feeds sent to the platforms
- Bidding driven by value, not volume
- Real-time Looker Studio reporting
Your results
- Qualified leads Lead gen
- Profitable sales E-commerce
- Controlled acquisition cost Both
My lead gen method
Four levers to turn leads into clients.
When a sale starts with a form, a call or a meeting request, lead quality is worth more than lead price.
Measure quality, not volume
I connect your campaigns to your CRM so Google and Meta know which leads become meetings, then clients.
- Qualified conversions and CRM stage imports
- Value assigned by lead potential
Target real intent
Campaigns built to capture people actively looking for your solution.
- Brand and generic Search as the main lever, to keep control over queries
- One dedicated landing page per search intent
- Performance Max only as a complement, fed with qualified leads
Drive budget by pipeline
Budget goes where deals close, not where forms are cheapest.
- Lead-to-sale progression tracked by offer or region
- Budgets cut or capped where cycles stall
Nurture before converting
Buyers rarely decide in one visit. A remarketing sequence follows them until they get in touch.
- Video, social proof, then a call to book a meeting
- Messages tailored to the pages viewed
Landing pages
One landing page per intent, designed and managed by me.
Sending your ads to your homepage means losing a large share of your contacts. Every campaign gets its own page: the same message as the ad, the right arguments, and a form that filters contacts before they reach your sales team.
Copy and arguments
Hook, proof, objections: each page is written for one audience and one intent.
A form that qualifies
Budget, timing, financing, needs: the right questions are asked before a lead reaches you.
Design and launch
Design, mobile version, conversion tracking and hosting: nothing for you to handle.
Tested and improved
Hooks and forms are tested continuously to get more leads without losing quality.
E-commerce: product feed focus
On Shopping, your product feed replaces keywords.
Shopping and Performance Max have no keywords. Google reads your feed to decide which searches each product shows on, to whom, and at what price. A poor feed makes your products invisible, whatever the budget. A rich feed makes every euro work.
Whey 1kg
Whey protein isolate 1 kg chocolate flavour, 33 servings, lactose-free
- Titles and descriptionsRewritten from your customers' real searches.
- Complete attributesGTIN, brand, colour, size, material, gender: no empty field.
- Precise categoriesGoogle category and product type for fine targeting.
- Custom labelsMargin, best-sellers, seasonality, to bid where it pays off.
- Zero disapproved productsMerchant Center errors and warnings fixed and monitored.
- Automated rulesChannable, Lengow, DataFeedWatch or Simprosys to keep the feed up to date.
At Fitness Boutique, completing and optimising every field of the Shopping feed was one of the key levers behind the result: +24% conversions at equal budget.
The method
Four steps, from diagnosis to scaling.
No campaign launched blindly. I start by understanding what's leaking, then rebuild in the right order.
Audit
Account, tracking and funnel analysis. You know where your budget goes and what's blocking, before any extra spend.
Reliable tracking
Conversions, value and CRM data sent cleanly to Google and Meta. The platform finally learns from the right signals.
Structure and launch
Rebuilt campaigns: Search, Shopping, Performance Max, Meta. Landing pages, product feeds and ads reworked.
Ongoing management
A/B tests, budgets reallocated by pipeline or margin, a Looker Studio dashboard and regular check-ins with you.
What makes me different
Why work with me rather than a traditional agency?
| Criteria | Traditional agency | With me |
|---|---|---|
| Your contact | A junior project manager who changes often | A senior expert who works on your account himself |
| What's tracked | Clicks, impressions, cost per click | Qualified leads, revenue, margin, acquisition cost |
| Your accounts | Often created in the agency's name | They belong to you, with full access at all times |
| Reporting | A generic monthly PDF | A real-time Looker Studio dashboard built on your KPIs |
| Commitment | 12-month contract | No long-term contract: we continue because it works |
Case studies
What I solved, and the numbers to prove it.
All figures come from the ad accounts and Looker Studio dashboards.
New-build housing developments in Île-de-France and the South of France: geo-targeted Search as the main lever and landing pages per intent.
Accounting SaaS for freelancers: scaling the budget without hurting the cost per sign-up.
Sports retail leader: restoring paid search profitability after COVID, at constant budget.
Premium fashion: a Search and Shopping strategy fully dedicated to the European market, managed since 2021.
Skincare: testing Performance Max on the face care category before rolling it out to the full catalogue.
Food delivery in the UK: refocusing acquisition on app users.
About
Ali Sebai, 7 years at the heart of Google Ads accounts.
I have managed paid acquisition for brands such as Fortuneo, Deliveroo, Nexity, The Kooples and Caudalie, first in agencies, then as a freelancer. Over €20 million in ad spend, up to €500,000 per month on a single account.
In 2023, Google awarded me in Paris for my work on Fortuneo's acquisition journey: 2nd place in the Finance UX Barometer, banking category, with a score of 18.5 out of 20.
As a freelancer, you talk directly to the person who manages your account. No sales layer, no junior in between: the person who runs the audit is the one who manages your campaigns.
- Google Ads and Microsoft AdsSearch, Shopping, Performance Max, YouTube
- Meta AdsAcquisition and retargeting
- Tracking and dataGA4, Tag Manager, Looker Studio
- Product feedsMerchant Center, Channable, Lengow
2nd place in Google's Finance UX Barometer, banking category.
In 2023, Google recognised in Paris the acquisition journey of Fortuneo, which I was working on. The award was announced publicly by Fortuneo on LinkedIn, with the project team.
- 18.5/20score given by Google
- 2nd placebest banking sign-up journey
How we can work together
Pick what fits your situation.
Every proposal is built after a first conversation, based on your ad budget and goals.
Audit
To know exactly what's holding your account back.
- Full account and campaign review
- Tracking and attribution diagnosis
- Prioritised, costed action plan
- Video call walkthrough
On quoteFixed price, agreed before we start
Request an auditMonthly management
To hand over the management of your acquisition.
- The full audit to start
- Google, Meta and Microsoft campaign management
- Landing pages, tracking and product feeds monitored continuously
- Looker Studio dashboard and regular check-ins
On quoteBased on your ad spend, no long-term contract
Discuss my projectConsulting
To unblock a specific situation with your team.
- One-hour video sessions
- Account or strategy review
- Concrete, actionable recommendations
- Ideal for in-house teams
On quotePer session
Book a sessionClient reviews
What my clients say.
Reviews left by clients I have worked with.
Ali is an extremely knowledgeable and experienced Google Ads marketer. He provided us a lot of detailed insights and constructive feedback.
Our experience with Ali was great! It is rare to find someone like him that will take care of your brand like his own. He communicated regularly, responded to messages promptly and came up with great ideas to help maximize results quickly. Highly recommend him!
Ali is very proactive and professional, he's very honest in the way he explains things and is always coming up with new ideas. I'd recommend working with him.
FAQ
Answers to your questions.
Which channels do you manage?
Google Ads and Microsoft Ads (Search, Shopping, Performance Max, YouTube, Demand Gen) and Meta Ads (Facebook and Instagram). I also handle landing pages, tracking (GA4, Tag Manager), product feeds (Merchant Center, Channable, Lengow) and Looker Studio reporting.
What budget do you work with?
I work with accounts from a few thousand euros per month up to €500,000 per month. What matters is a clear goal and room to test. If your budget is too low for advertising to be profitable, I'll tell you on the first call.
Do I own my ad accounts?
Yes, always. Accounts are created in your name or stay yours, with full access. If you stop, you keep all the history and all the campaigns.
Can you connect to my CRM?
Yes. For lead gen, sending lead quality back from your CRM is often the most powerful lever: Google and Meta learn to look for contacts who sign, not just filled-in forms.
Is there a commitment?
No long-term contract. Management runs month to month with short notice. I'd rather keep clients through results than through a contract.
How do we get started?
A 30-minute call to understand your situation, then an audit of your account and tracking. You then receive a tailored proposal with an action plan. Management starts as soon as you approve.
Contact
Let's talk about your acquisition.
Tell me where you stand. I reply personally and we set up a free 30-minute call.
Last step: pick a 30-minute slot with me.