Google Award · Paris 2023

Google acquisition,
driven by data

I'm Ali Sebai, a Google Ads specialist with 7 years of experience. I help e-commerce and brands scale their acquisition through Google Ads and Microsoft Ads, with reliable tracking (GA4, Tag Manager) and clear dashboards (Looker Studio). Not to mention product feed management and paid social when it's relevant.

My key figures
live
Ad budgets managed
+20M€
▲ Portfolio total
Clients worked with
+100
▲ FR & international
Max budget / account
500k€ /month
▲ On a single account
Accounts audited
+500
▲ Audits completed
— They trusted me —
01Services

Paid search at the core,
digital in full scope.

My DNA is Google Ads and the Google ecosystem. But I cover the entire digital acquisition chain whenever your campaigns need it.

— 001
Google Ads Microsoft Ads
Core expertise

Google Ads
& Microsoft Ads

Creation and management of Search, Shopping, Performance Max, Display and YouTube campaigns. Smart bidding, audience targeting and conversion-focused copywriting.

  • Search & Shopping
  • Performance Max
  • YouTube · Demand Gen
  • Microsoft Advertising
— 002
Channable DataFeedWatch Simprosys
E-commerce specialty

Product feed
management

Google Merchant Center optimization, feed mapping and enrichment, exclusion rules. Proficient with Channable, Lengow, DataFeedWatch and Simprosys.

  • Merchant Center
  • Channable · Lengow
  • DataFeedWatch
  • Simprosys (Shopify)
— 003
Google Tag Manager

Tag Manager
& Tracking

Complete tracking setup: tags, events, e-commerce tracking, GDPR compliance. Reliable data that powers your business decisions.

  • Tag & Event Setup
  • E-commerce Tracking
  • GDPR · Consent Mode
  • Server-side
— 004
Google Analytics Looker Studio

GA4
& Looker Studio

Custom GA4 configuration, conversion tracking, tailored Looker Studio dashboards. Clear KPIs, at the right frequency, for the right people.

  • GA4 Full Setup
  • Conversion Tracking
  • Custom dashboards
  • BigQuery Export
— 005
Meta Ads TikTok Ads Snapchat Ads
Multi-channel strategy

Paid Social
& Media Mix

Orchestration of paid social campaigns to amplify your acquisition and reach new audiences. A media-mix strategy built alongside your Google campaigns to maximize reach and conversion.

  • Meta Ads
  • TikTok Ads
  • Snapchat Ads
  • Media Mix
— 006
Conversion & UX

CRO &
Optimization

Analysis of your website and landing pages to turn more visitors into customers. Concrete UX, creative and conversion funnel recommendations to make every euro spent on acquisition count.

  • Site & landing page audit
  • Creative recommendations
  • Funnel optimization
  • A/B testing

Transparent pricing, aligned with your investments.

No more obscure flat fees. My model is indexed directly on your advertising budget to support your growth — no hidden costs, no commitment.

— Account management
Indexed on ad spend Billing as a percentage of your advertising investment. A scalable model with clear tiers.
— One-off engagements
Audits & Consulting Fixed packages to analyze your account in depth or unlock a situation in a dedicated session.
02Case Studies

Measurable results,
not promises.

A selection of flagship engagements. Every figure comes directly from the Google Ads accounts and Looker Studio dashboards.

ID
Client / Engagement
Category
Key result
Market
#03
DeliverooAcquisition Strategy · In-App Google Ads
Google Ads
+172%In-app orders
UK
#04
The KooplesCustom Search & Shopping · European market
Feed Management
+128%Sales
EU
#05
CaudaliePerformance Max test · Facecare category
Google Ads
+60%ROAS
FR
#06
IndyPerformance Max · Lead Gen B2B SaaS
Google Ads
−22%CPA
FR
Ali Sebai
Ali Sebai
03About

Hey, 👋 I'm Ali. A Google Ads specialist for 7 years, focused on performance and scaling acquisition campaigns.

I've worked with leading brands across very different sectors: banking and finance (Fortuneo), media and broadcasting (TV5 Monde), services (OGF), fashion and ready-to-wear (Fursac). Each with its own challenges and growth objectives.

More than a service, I offer peace of mind. Every project gets the attention and energy it deserves: clear objectives, smart execution, real impact.

04Stack

The technical toolkit
I use every day.

The Google ecosystem mastered in depth, complemented by the essential tools for e-commerce feed management and paid social.

expert
Google Ads
Google Ads
Search · Shopping · PMax
expert
Google Tag Manager
Tag Manager
Tracking · Web + Server
expert
Google Analytics 4
Analytics 4
Web Analytics
expert
Looker Studio
Looker Studio
Dataviz · Reporting
expert
Google Merchant Center
Merchant Center
Shopping Feeds
advanced
Channable
Channable · Lengow
Feed Management
advanced
Microsoft Ads
Microsoft Ads
Microsoft Advertising
advanced
Meta
Meta · TikTok · Snap
Social Paid
05Testimonials

What my clients say.

06FAQ

Frequently asked questions.

Everything you need to know before we work together. Another question? Just write to me directly.

What budgets do you work with?

From a few thousand euros per month up to 500k€/month on a single account. What matters isn't the volume but having a clear strategy and hypotheses to test. My pricing is indexed on your advertising budget, with transparent tiers.

Do you also handle tracking and analytics?

Yes, it's essential. I set up and verify tracking (GTM, GA4, conversion tags, server-side) before any launch, and I surface your business KPIs in clear Looker Studio dashboards. Reliable data is the foundation of every optimization decision.

Do you only work on Google Ads?

Google Ads and Microsoft Ads are my core expertise, but I cover the entire acquisition chain: product feed management (Merchant Center, Channable, DataFeedWatch), paid social (Meta, TikTok, Snapchat) and CRO. I orchestrate a coherent media mix to maximize your overall acquisition.

How does working together work?

It all starts with a free 30-minute audit to identify your priority levers. Then, direct contact with me (no junior intermediary), regular reporting, and transparent execution. You keep control of your accounts and budget at all times.

Are you available for one-off work?

Yes. Beyond long-term account management, I offer in-depth audits of your account as well as one-hour consulting sessions to unlock a specific situation or give you concrete recommendations.

07Contact

Let's talk
about your project.

A free 30-minute call to identify your priority levers across the Google ecosystem. Reply within 24 business hours.

  • Free audit · 30 minutes
  • Reply within 24 business hours
  • Transparent pricing indexed on your investments